Clarity, Simplicity, Brevity, Humanity: How Leaders Need to Speak in the Coronavirus Crisis to Calm our Fears and Mobilize Compassion and Compliance

This afternoon listening first to my governor, Andrew Cuomo, and then to President Trump, I was reminded of William Zinsser's most important advice to writers: don't forget to tell a story. As humans, we are hardwired to respond to storytellers, to process and remember information better when we connect with it emotionally. Otherwise, it just becomes… Continue reading Clarity, Simplicity, Brevity, Humanity: How Leaders Need to Speak in the Coronavirus Crisis to Calm our Fears and Mobilize Compassion and Compliance