This afternoon listening first to my governor, Andrew Cuomo, and then to President Trump, I was reminded of William Zinsser's most important advice to writers: don't forget to tell a story. As humans, we are hardwired to respond to storytellers, to process and remember information better when we connect with it emotionally. Otherwise, it just becomes… Continue reading Clarity, Simplicity, Brevity, Humanity: How Leaders Need to Speak in the Coronavirus Crisis to Calm our Fears and Mobilize Compassion and Compliance